This ABM Campaign Workbook was used for late-stage opportunities and new customers to introduce them to the strategy and frameworks that drive success with the Terminus platform.
This webinar targeted middle funnel prospects in an effort to introduce them to Terminus strategy differentiators and concepts from the ABM Campaign Workbook.
This one-sheet was leveraged in late-stage deals to give an overview of our onboarding process and what’s needed from a customer to ensure early success and multi-threadedness.
This blog was created to address specific customer pain around measuring ABM programs. I took a weekly, monthly, and quarterly approach to delivering these best practices.
